STRATEGY THAT STANDS UP TO SCRUTINY
Services
We support investors and leadership teams across the full deal lifecycle — from diligence and decision-making to long-term value creation. Every engagement is tailored, evidence-led, and precisely focused on what will actually move the needle.
Commercial Due Diligence (CDD)
We support management teams and investors with evidence-based insights for the moments that matter most. Whether acting on the buy-side or sell-side, we combine deep primary research, analytical rigour, and a clear point of view to help you make confident, informed decisions.
Key areas of analysis:
Market sizing and growth
Customer behaviour and satisfaction
Competitive positioning and risks
Go-to-market and pricing dynamics
Equity story and exit readiness
M&A Strategy
In a complex deal environment, we help clients unlock value throughout the investment cycle. Our work identifies the most attractive opportunities, measures risk, and supports successful execution, providing focused, actionable advice at every step of your journey.
How we support clients:
M&A target origination, mapping, and screening
Strategic fit assessments
Light-touch “pulse checks” and focused customer referencing
Assessment of bolt-on acquisitions
Exit preparation and value driver review
Customer Value Creation
We believe deep customer insight is at the heart of any successful strategy. Our work helps clients understand how and why customers buy — and where opportunities exist to deepen loyalty, reduce churn, and grow share of wallet.
Core analytical lenses:
Voice of customer research — qualitative and quantitative
Churn analysis and retention drivers
Segmentation and cohort performance
Customer acquisition efficiency
Pricing and willingness-to-pay insights
Strategic Growth
We help businesses unlock new revenue through international expansion, product innovation, and business model shifts — all grounded in rigorous market analysis, competitive insight, and a clear view of what it takes to win.
Areas we investigate:
International market prioritisation
New product and service evaluation
Competitive advantage and “right to win”
Business model optimisation
TAM/SAM analysis
News & Insights
Ideas That Move Teams Forward
Insights on markets, customers, and value creation.
