Software
Deep Expertise
Software remains one of the most reliable engines of value creation in private equity. Global software spend is projected to grow >10% annually through 2030, driven by digital transformation, cloud adoption and AI across every sector. Investors prize recurring revenue and scalability, but the market has matured: scrutiny increasingly falls on retention, pricing power, and efficient GTM execution alongside ARR growth. The winners are those that combine sticky vertical or horizontal propositions with disciplined commercial models, and it's where we help our clients build conviction.
What We Cover
Our Expertise
We've supported both established leaders and fast-growing challengers, helping them scale with stronger customer strategies that turn rapid growth into sustainable success, through:
Market positioning
Product & service differentiation
Business performance
Growth headroom
Deal Spotlight
Totalmobile
Totalmobile is a leading field service management (FSM) software provider, enabling over 500,000 frontline workers to deliver essential services more efficiently across healthcare, local government, housing, emergency services, facilities management, and infrastructure. Over successive investment cycles, the business has transitioned from perpetual licence sales to a SaaS model, expanded internationally, and completed several strategic acquisitions.
Totalmobile is one of GCS’s longest-standing clients. Over an 8-year period, we regularly supported the business and its investors — first Horizon Capital, then Bowmark Capital — across multiple phases of organic growth, product expansion, and buy-and-build execution.
What we did
Across 10+ engagements, our work has spanned strategy, value creation, and transaction advisory. We helped Totalmobile's management articulate their value, scale with confidence, and secure investor backing across multiple cycles.
Developed market entry and product expansion strategies across new verticals and geographies
Conducted market analysis, customer referencing, and proposition assessment for targeted add-on acquisitions as Totalmobile broadened its platform with capabilities in IoT, rostering, lone worker protection, and AI-enabled field service workflows
Supported the shift to a recurring revenue model with evidence on pricing power, adoption barriers, and commercial readiness
Delivered sell-side Commercial Due Diligence ahead of Bowmark’s acquisition
Provided market and customer insight during both Horizon and Bowmark ownership periods to support ongoing value creation
Across more than 10 platforms and many investment cycles, GCS has consistently delivered primary research of outstanding quality. Their insight, rigour and ability to understand both the market and the strategic journey of each business made them a trusted partner through every phase of growth.
Importantly, I genuinely enjoy each engagement with each member of their professional, diligent and easy to work with team.”
