Congratulations to Digital Rewards Group on securing investment from Maven
GCS (formerly, GRAPH Strategy) is pleased to have provided Vendor Commercial Due Diligence to Digital Rewards Group on its investment from Maven Capital Partners.
Headquartered in Altrincham, Greater Manchester, Digital Rewards Group is a leading consumer rewards platform providing access to exclusive discounts and experiences through its flagship Kids Pass product, as well as other digital platforms including Global Hotel Pass and DaysOut.com. The company has established itself as a market leader in discounted, family-focused experiences and attractions across the UK, delivering valuable savings for consumers while generating incremental revenue streams for blue-chip partner brands.
Against a backdrop of pressure on consumer spending power, demand for discount and rewards services has risen significantly, driving strong revenue growth for Digital Rewards Group. With Maven’s investment, the group will continue to enhance its technology, data and product propositions, while accelerating international expansion, particularly into the US market.
GCS carried out a full-scope VCDD review to support the transaction, assessing Digital Rewards Group's market positioning, customer value proposition, competitive landscape, and long-term growth potential.
The GCS team on the transaction was led by James Tetherton and James Woolsey, working alongside Group CEO Andrew Kilmartin, UK CEO Dave Clayton, and the team at Digital Rewards Group.
It was a privilege to support Andrew, Dave and the DRG team through this important transaction. DRG has built a compelling platform with strong consumer resonance and an exciting growth trajectory, and Maven’s investment will provide the resources to accelerate its expansion both in the UK and internationally.”
— James Tetherton, Founding Partner, GCS
