GCS supports LDC on its investment into Shoptimised

GCS is pleased to have provided Commercial Due Diligence to LDC on its investment in Shoptimised, a fast-growing performance marketing technology business based in the North East.

Founded in 2018, Shoptimised helps retailers and agencies to maximise their online sales performance through its proprietary Product Feed Optimisation platform, which improves product visibility and advertising efficiency across eCommerce marketplaces. The platform serves over 1,000 customers across the UK and Europe and continues to evolve with new enterprise and multi-lingual functionality.

With LDC’s backing, Shoptimised will accelerate its organic growth plans, expanding its product roadmap — including further integration of AI-driven optimisation tools — while enhancing customer experience and broadening its client base internationally.

GCS’s work focused on assessing Shoptimised’s market opportunity, competitive differentiation, customer value proposition, and scalability within the fast-growing product feed management and eCommerce optimisation landscape.

The GCS team on the transaction was led by James Tetherton and James Woolsey, working alongside Aaron Lawson-Clark and the investment team at LDC.

“We were delighted to support LDC on this investment. Shoptimised has built a differentiated platform that delivers measurable value to retailers and agencies. This partnership provides a strong foundation for the business to scale its technology, expand its customer reach, and strengthen its position in the e-commerce performance ecosystem.”

— James Tetherton, Founding Partner, GCS